New and Top Best 2022 Email Marketing Software Plan, Price, and review.
Email Marketing Software
- Best Overall: Mailchimp
- Best for Automation: ActiveCampaign
- Easiest to Use: MailerLite
- Best All-in-One Marketing Suite: Hubspot
- Best Affordable Option: Moosend
- Free-forever plan (up to 2,000 contacts)
- Essentials: $9.99 to $270 per month
- Standard: $14.99 to $540 per month
- Premium: $299 to $1,190 per month
MailChimp is the perfect tool for any business looking for an easy way to send email to their customers. It has an easy-to-use email editor, and once you upgrade to the first paid plan you get access to more advanced tools like A/B testing and multi-step journeys. Users will enjoy easy-to-understand reporting that helps them determine what’s working and what’s not. Things like open rate and click-through are easily identified so business owners know if readers are responding to content.
Great automation features that simplify customer interactions
Helpful, friendly, and fast customer support
All plan levels include data migration and implementation services
CRM with sales automation included for free (For a limited time)
Has 850+ integrations with the most popular software
The learning curve can be a challenge
The Lite plan is very limited (and includes ActiveCampaign branding)
Plans quickly jump in price with the number of contacts
- Lite: $15+ per month
- Plus: $70+ per month
- Professional: $159+ per month
- Enterprise: $279+ per month
You can get a plan and adjust it for the number of contacts you have while still getting the basic features of the plan. For example, you can get a Lite plan with 500 contacts but gradually increase it to 100,000 contacts for $405 per year. Plus, Professional and Enterprise plans extend your platform’s customer relationship management (CRM) capabilities.
ActiveCampaign helps businesses create automation that are customized to increase engagement with subscribers, and is a leader in this category. The interface is easy to use, intuitive and includes resources for any questions that come up during the process. It also includes sales automation so your marketing and sales processes can work together to drive more revenue.
Mailer Lite has a drag-and-drop editor, making it easy for anyone to design a high-quality message. Segment your subscribers to increase personalization and optimize your campaigns with features like A/B testing.
I’d recommend MailerLite for those of you who want simple email software at an affordable rate.
Here’s a look at the price points for MailerLite:
- Up to 1,000 subscribers — $10 per month
- 1,001 – 2,500 subscribers — $15 per month
- 2,501 – 5,000 subscribers — $30 per month
- 5,001 – 10,000 subscribers — $50 per month
- 10,001 – 15,000 subscribers — $75 per month
- 15,001 – 20,000 subscribers — $100 per month
- 20,001 – 25,000 subscribers — $120 per month
- 25,001 – 30,000 subscribers — $140 per month
The pricing tiers continue to rise at about $20-$40 per 10,000 subscribers. MailerLite offers a 30% discount if you sign up for annual billing, making it one of the most affordable options on our list.
There is a free plan for up to 1,000 subscribers, but you’re limited to just 12,000 emails per month. If you upgrade to a premium plan, the cost usually winds up lower than most other email marketing tools.
Hubspot is the best all-in-one marketing suite because it has great tools and reporting for all your marketing campaigns across different channels (website, social, email marketing, and more). You can store all contact information with Hubspot’s CRM and engage audiences with lead forms, live chat and online advertising.
Hubspot is a leader in CRM services that include email marketing. The platform can handle everything from emails, social media posts, and blog publishing, making it the top platform for an all-in-one marketing solution.
There is a 14-day free trial, and then you must subscribe to one of their three paid plans. While storing unlimited contacts is free, once your email number exceeds the included amount, you will have to pay an additional fee. Save 10% on the first two plans if you pay annually (Enterprise plan must be paid annually).
- Starter (up to 1,000 contacts): $50 per month
- Professional (up to 2,000 contacts): $800 per month
- Enterprise (up to 10,000 contacts): $3,200 per month
Moosend is a great affordable option not only because its paid plans are cheaper than most on the market, but also because you can pay by the number of subscribers or the number of emails sent. There are, depending on which option is the cheapest for you. Plus, its tools are user-friendly and make it easy to get engaging and timely emails to your audience.
- Lowest plan costs
- Option to pay only when you send emails
- Easy to customize templates or use one from the template library
- Can’t send emails from a Gmail or Hotmail address
- Less-sophisticated user interface
- Limited integrations
Moosend is a cost-effective platform that offers customers a way to receive bills: via subscribers or email. Phone support is included which can help if you have trouble customizing one of the many templates provided.
Moosend’s Free Forever plan includes 1,000 subscribers, plus a Pro plan and an Enterprise plan with tiered pricing. You will need to contact Moosend to determine Enterprise Plan pricing. The Pro plan is priced based on the number of subscribers. The price is as follows if you pay monthly, but you get a 20% discount for annual billing. If you’re a nonprofit, you’ll also get a 25% discount.
Up to 2,000 subscribers: $10 per month
2,001 to 2,500 subscribers: $20 per month
2,501 to 5,000 subscribers: $30 per month
5,001 to 8,000 subscribers: $40 per month
You can choose to pay for the number of emails sent (including unlimited subscribers), called Moosend Credits. For $1, you get 1,000 credits, which equates to sending 1,000 emails. With this option, you get the same features included in the Pro plan, such as landing pages, and transactional emails.
Moosend is one of the cheapest email marketing tools on the market, but it’s robust enough to handle most email marketing campaigns for small businesses, winning our spot for the most affordable option. It allows you to pay either by the number of subscribers or by the number of emails sent, so you can choose which option is the most cost-effective for your business.