Constant Contact is a great platform for those new to the world of email marketing.

Their intuitive drag-and-drop email builder allows you to easily create new emails that look cool and on-brand—no coding knowledge required. Adding text, images, videos, coupons, polls, and events to any message is simple and straightforward.

Plus they provide over 100 pre-made, mobile-friendly templates.

It is a really welcoming platform to work on. Those who are not “technical” will find themselves producing a much more polished newsletter.

With Constant Contact, you can track the results of your campaigns in real time. You’ll see everything from open rates to click-through rates, as well as data for each individual subscriber.

This is very important – how else will you know which strategies are working and which ones need to be put on hold?

Automation is a key benefit of Constant Contact. Many legwork can be set on autopilot. For example, you can trigger welcome messages for new subscribers and set up drip campaigns based on their actions.

Constant Contact even offers a 60-day free trial, which is one of the best you’ll find in the industry.

Pricing for Constant Contact’s email software is straightforward. There are two plans for you to choose from—Email and Email Plus.

Like most email marketing platforms, your rate will be based on the number of subscribers on your list. Both plans allow you to send unlimited emails.

Here’s what some of the prices look like for each plan:

Email

  • 0 – 500 Subscribers — Starting at $20 per month
  • 501 – 2,500 Subscribers — Starting at $45 per month
  • 2,501 – 5,000 Subscribers — Starting at $65 per month
  • 5,001 – 10,000 Subscribers — Starting at $95 per month

Plus

  • 0 – 500 Subscribers — Starting at $45 per month
  • 501 – 2,500 Subscribers — Starting at $70 per month
  • 2,501 – 5,000 Subscribers — Starting at $95 per month
  • 5,001 – 10,000 Subscribers — Starting at $125 per month

The Plus tiers continue all the way up to 50,000. Once you eclipse 10,000 subscribers, you’ll automatically be upgraded to the Email Plus plan.

For basic and professional emails, the cheaper plan will be fine. But for those of you who want to get the most out of your email campaigns, I highly recommend Email Plus.

This plan comes with more advanced features like subject line A/B testing, dynamic content, and automated behavioural campaigns. You’ll also get access to personalized demographic data, coupons, polls, and surveys.

Learn more and sign up for a free 60-day trial at Constant Contact.

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